Haitian Filmmaker Roodmy Poulard Expands Into Tech With Popular App ScanVeer

The filmmaker turned a personal frustration with complicated product labels into a consumer technology platform designed to help shoppers better understand what they buy.

Haitian filmmaker and cinematographer Roodmy Poulard / @roodmypoulard has spent much of his career behind the camera, building a body of work across film, television, music, fashion, beauty and branded content. Now, he is applying that same attention to detail to a different industry: consumer technology.

Poulard is the founder of ScanVeer, a mobile app designed to help consumers better understand the ingredients and information behind everyday products before deciding what to purchase.

The expansion into technology does not mean Poulard is leaving filmmaking. He continues to direct and create through Poulard Films LLC while developing ScanVeer and growing the platform in the U.S. market.

From Port-au-Prince to Hollywood

Born in Port-au-Prince, Poulard’s creative career began far from the technology sector.

His early interest in visual expression developed through dance and choreography before eventually moving behind the camera. Music videos became an entry point into filmmaking, followed by documentary work, including a project involving former Haitian Prime Minister Laurent Lamothe and later work in South Africa.

After moving to the United States, Poulard continued developing his craft in New York before expanding his career to Los Angeles.

His portfolio eventually grew across feature films, documentaries, music videos, commercials and other productions, with projects connected to platforms and networks including BET, Netflix, Pandora, REVOLT and HBO.

He later established Poulard Films LLC as a base for his independent productions and collaborations.

A Personal Frustration Becomes ScanVeer

The idea behind ScanVeer grew from Poulard’s interest in fitness, nutrition and understanding what he was consuming.

Having grown up in Haiti eating meals largely prepared from scratch, Poulard said he became increasingly frustrated by the long and complicated ingredient lists he encountered on packaged products in the United States.

“I always want to know exactly what I’m putting in my body,” Poulard told The Hype Magazine. “I couldn’t find an app that gave me a straight answer fast, so I built one.”

That problem became the foundation for ScanVeer.

Consumers can scan a product’s barcode or search for an item by name. The app then provides a score between zero and 100 and places the product into categories ranging from Excellent to Bad.

ScanVeer also presents available ingredient information in more accessible language, helping users examine factors such as added sugar, salt, saturated fat, calories, artificial ingredients and additives.

Rather than making purchasing decisions for users, the platform is designed to provide additional information while they are deciding what belongs in their cart.

Beyond Food

ScanVeer extends beyond groceries.

The platform also covers cosmetics, skincare, personal-care products and dietary supplements, bringing several consumer categories into the same scanning experience.

Users can review available information related to specific ingredients and product preferences, while the app can also suggest better-rated alternatives within the same category.

According to ScanVeer, its ratings rely on information from open public product databases, and brands cannot pay the company to receive higher scores or preferred rankings. Its ratings are intended as consumer information rather than medical or nutritional advice.

The app’s core barcode-scanning functionality is available for free, while a premium option adds expanded ingredient information, recommendations, scan history, favorites and an ad-free experience.

Building in Two Industries

Poulard’s transition into technology was recently highlighted by The Hype Magazine, which first profiled him in 2021 as a Haitian filmmaker building his career in Hollywood.

Five years later, the story has expanded.

Poulard remains active as a filmmaker, but ScanVeer has added technology founder to his résumé. The connection between the two careers, he says, comes down to noticing details that other people may overlook.

“Filmmaking taught me that nobody notices the work until it’s missing,” Poulard told The Hype Magazine. “Same thing with food. You don’t think about ingredients until you realize you’ve never actually read one.”

For a filmmaker accustomed to examining every element inside a frame, ScanVeer represents another way of encouraging people to look closer.

This time, the subject is not what appears on a screen. It is what consumers put in their carts and use every day.

ScanVeer is available on the Apple App Store and Google Play.