Haitian-American Creator Nehemie Pierre Launches wolGlow K-Beauty Brand Focused on Black Women

Haitian-American model and content creator Nehemie Pierre has entered the beauty industry with wolGlow, a Korean skincare brand created with Black women and other consumers with deeper skin tones in mind.

Pierre developed the brand in partnership with Korean beauty entrepreneur Chul K. Park, whom she first met years earlier while modeling for his haircare company. In 2025, she approached him again, this time with an idea for a skincare line addressing what she felt was missing from parts of the K-beauty market.

A longtime user of Korean skincare herself, Pierre said she trusted the quality of K-beauty products but rarely saw Black women represented in the marketing or products that spoke directly to concerns she experienced, including hyperpigmentation, dryness and white cast from sunscreen.

That conversation eventually led to wolGlow, which held its North American launch in Manhattan in May. The products are manufactured in Korea and the brand says feedback from Black and Latino consumers was incorporated during development.

At the center of wolGlow is a simplified four-step routine, cleanser, toner, serum and moisturizer, designed as an alternative to the longer skincare routines often associated with K-beauty. The line includes ingredients such as niacinamide, vitamin C and vegan PDRN, with products focused on hydration, uneven skin tone and supporting the skin barrier.

Pierre said simplicity was important because many people she spoke with were unsure about which skincare products to use or in what order. wolGlow numbers its products according to each step of the routine to make the process easier to follow.

The company has since expanded beyond its original four products with a powder cleanser and hair and scalp-care products.

“We wanted to create a lane for diverse skin tones for men and for women,” Pierre said. “I will continue to make it my mission to advocate for us through this K-Beauty line.”